As Mobility Payments reported late last month, New York’s Metropolitan Transportation Authority has been issuing a reloadable closed-loop OMNY card since October 2021, which uses white-label EMV technology. But the card still makes up only 3% of OMNY transactions, according to an MTA spokesman.
That is a low rate of usage, especially given that the card is meant to serve riders who cannot or will not use credit and debit cards or open-loop cards in NFC wallets. This represents a lot of riders.