‘It was Theirs to Lose’: A Look at Cubic’s Surprising Loss of Key U.S. Fare Project after Tight Competition with INIT

Large fare-system supplier Cubic Transportation Systems was ahead on points over second-ranked vendor INIT after the first round of competition last summer for a contract to provide the Atlanta Rapid Transit Authority with a completely new fare system, records obtained by Mobility Payments show.

MARTA short-listed the two vendors, then Cubic and INIT did their oral presentations in front of