When Danish transport officials launched their nationwide mobile-ticketing app last year, they repeated their ambitious–some might say fantastical-projection that use of the GPS-enabled app would one day account for 90% of public transport trips in the country.
Use of the app is still a long way from 90%, but project backers are making progress toward that goal. A spokesperson for Danish transport-ticketing agency Rejsekort & Rejseplan told Mobility Payments that the pay-as-you-go app topped 30% of total trips for the week ending Tuesday of this week.