Small Dutch Start-Up that Bought MaaS Global Assets Says It Can Avoid ‘Pitfalls’ That Defeated Whim App

The small Dutch start-up that bought pioneering mobility-as-a-service start-up MaaS Global from a bankruptcy administrator told Mobility Payments it has learned from the “pitfalls encountered” by the Whim app provider.
But recent Rotterdam-based start-up umob, which last week announced it had acquired the assets of
MaaS Global Discloses Licensing Deal for Its Technology; Will It be Enough to Save Company?

MaaS Global founder and CEO Sampo Hietanen disclosed this week that the mobility-as-a-service start-up has a licensing deal with major Italian insurance company Unipol to introduce MaaS, though could offer few other details about the project.
Market Opportunity or Last Gasp? Pioneering MaaS Start-Up ‘Pivots’ to Stay in Business

Pioneering mobility-as-a-service start-up MaaS Global plans to drop its B2C business model and will instead try to license its Whim platform and expertise to non-transport companies that want to launch MaaS to their customers, Mobility Payments has learned.
MaaS Global Lays Off More Employees; Faces Uncertain Future

The CEO and founder of financially strapped Finnish start-up MaaS Global, creator of the pioneering mobility-as-a-service app Whim, said the company is “reorganizing. That includes laying off more employees, after having closed at least one country operation last month.
Pioneering MaaS Start-Up Seeks Buyer, New Investors as Cash Crunch Worsens

MaaS Global, a pioneering mobility-as-a-service platform provider, is looking for a buyer, as it faces the prospect of running out of cash, Mobility Payments has learned.
Insight: Whim Chief Seeks Scale with Acquisition; Says It’s Too Soon to Cast Doubt on MaaS

Sampo Hietanen, CEO of Finland-based MaaS Global, said his company’s acquisition of the Brazilian trip-planning and tracking app Quicko would help turn the app into a full-fledged mobility-as-a-service platform, while building scale for MaaS Global and its Whim technology.
MaaS Global Gets Much-Needed Funding, as It Continues to Navigate Difficult Mobility-as-a-Service Market

The CEO of MaaS Global, developer of the pioneering mobility-as-a-service app Whim, said the company’s latest capital infusion of €11 million (US$12.9 million), will help the start-up expand into a “selected markets” and provide capital for continuing operations.
Cubic’s MaaS Point Man: Control of MaaS Apps by VC-Funded Start-Ups Coming to an End; Whim App Chief: Not So Fast

Andy Taylor, senior director, global strategy for Cubic Transportation Systems contended that the MaaS market is at a crossroads and could fail if it doesn’t change course, including putting cities and public agencies firmly in the “driving seat” of MaaS apps.
MaaS Global CEO: Transit Agencies Should Not Control MaaS Platforms

Sampo Hietanen, founder and CEO of Finland-based MaaS Global agrees with most other industry experts that public transit should form the “core” of the mobility services on offer in any mobility-as-a-service app or platform. But he contends that it would be a mistake for the agency itself to run the platform, which Cubic Transportation Systems and some transit authorities have suggested.
Cubic: Recent MaaS Company Failures among Signs Pointing to Need for ‘MaaS 2.0’

There is little disputing the fact that mobility as a service has not yet lived up to its hype. And the industry’s largest automated fare collection system provider, Cubic Transportation Systems, said it believes that going forward, public transit services need to form the backbone of MaaS platforms, along with more demand-responsive transport.