Cubic: Recent MaaS Company Failures among Signs Pointing to Need for ‘MaaS 2.0’
There is little disputing the fact that mobility as a service has not yet lived up to its hype. And the industry’s largest automated fare collection system provider, Cubic Transportation Systems, said it believes that going forward, public transit services need to form the backbone of MaaS platforms, along with more demand-responsive transport.
Cubic Makes Major Platform Play, Responding to New Competitors
U.S.-based Cubic Transportation Systems–known for building big bespoke fare-collection systems for such major cities as London, New York, Chicago and Sydney–has begun rolling out its Umo platform, targeting small to mid-tier transit agencies, in addition to its traditional customers.
Cubic Announces Two More Small Transit Agencies Launching Umo, as Company Seeks to Broaden Market Reach
U.S.-based Cubic Transportation Systems has announced contracts with two more small U.S. transit agencies to move to Cubic’s Umo ticketing platform, as the large automated fare-collection system vendor seeks to broaden its market reach.
New York’s OMNY Project Completes Major Milestone, as Transit Officials Point to Steady Growth in Adoption
New York's Metropolitan Transportation Authority's much-watched open-loop fare collection service, OMNY, has reached a milestone for acceptance in New York's premier borough, Manhattan.
Los Angeles Transit Authority Follows Through with Plans to Enable TAP Card for Apple Pay; Google Pay to Follow
Another major U.S. transit agency has introduced a virtual closed-loop card for Apple Pay this week, with the Los Angeles County Metropolitan Transportation Authority, or Metro, It comes a couple of days after the Washington (D.C.) Metropolitan Area Transit Authority, or WMATA, announced it had put its SmarTrip closed-loop card on Apple’s NFC-enabled devices, as well.
Los Angeles Transit Authority to Support Closed-Loop TAP Card in Both Apple Pay and Google Pay
The Los Angeles County Metropolitan Transportation Authority, or Metro, plans to introduce an Android version of its TAP closed-loop fare card, with a virtual TAP card for the Google Pay wallet, a Metro spokesman confirmed.
Cubic Expands Agreement with Moovit, Seeking to Drive More Use of Mobile Apps by Transit Agencies
U.S.-based Cubic Transportation Systems and Israel-based trip planning app provider Moovit, now owned by Intel, have expanded their partnership to develop mobile services for transit agencies, seeking to enable transit customers to “look, book and pay” for multimodal journeys.
Software-as-Service Platforms for Transit Agencies Begin to Support Open-Loop Payments
In what is believed to be a first, a transit agency in Europe plans to accept contactless credit and debit cards using a third-party software-as-a-service platform this summer, according to UK-based platform provider Masabi, although the company declined to name the agency. The project is expected to begin as a pilot.
Moovit and Cubic Betting that MaaS Can Help U.S. Transit Agencies Regain Lost Ridership
(This premium article was originally published in January 2020. © Mobility Payments and Forthwrite Media.) With public transit ridership decreasing in most large U.S. cities over the past five years, transit authorities are more open to becoming part of mobility-as-a-service platforms, which could potentially increase ridership for their rail and bus networks while offering customers...
Cubic Strikes Deal with Google to Enable Closed-Loop Transit Payments in Google Pay
In a move that could enable more large transit agencies to offer NFC mobile payments with their closed-loop transit cards, U.S.-based Cubic Transportation Systems has signed an agreement with Google to integrate contactless transit cards with Google Pay. Among the agencies planning to support the service are those serving Google’s home base in Silicon Valley and the San Francisco Bay Area, as well as the Metropolitan Transportation Authority in New York.